Help launch a technology Kickstarter for a type of product that has never existed before on a low budget.
We focused heavily on CTR optimization for email list campaign growth prior the the launch of the Kickstarter project. The email campaign was used to give the Kickstarter campaign strength and reinforce the content products to drip out to all Kickstarter followers.
Ekko Audio became the Top Project on Kickstarter for the week, was listed on the homepage of tons of technology magazines like TheVerge, TechHive,Gizmag, Macworld, CNEt, and more. As a result they were fully funded and achieved ~170% of their initial project goals.